Last edited by Kagakazahn
Monday, April 20, 2020 | History

2 edition of Marketing communications strategy found in the catalog.

Marketing communications strategy

Tony Yeshin

Marketing communications strategy

  • 346 Want to read
  • 22 Currently reading

Published by Butterworth-Heinemann in Oxford .
Written in English

    Subjects:
  • Communication in Marketing.,
  • Marketing -- Management.

  • Edition Notes

    StatementTony Yeshin.
    SeriesThe Marketing series., Marketing series (London, England).
    ContributionsChartered Institute of Marketing.
    Classifications
    LC ClassificationsHF5415.123 .Y47 1995
    The Physical Object
    Pagination214 p. :
    Number of Pages214
    ID Numbers
    Open LibraryOL901629M
    ISBN 100750619899
    LC Control Number95194191
    OCLC/WorldCa32896258


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Marketing communications strategy by Tony Yeshin Download PDF EPUB FB2

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Marketing communications strategy is the strategy used by a company or individual to reach their target market through various types of communication. It includes your message (what is to be said), the medium (where it is to be said), and the target (to whom your message is reaching).

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5. Direct marketing 6. Interactive marketing 7. Word of mouth marketing 8. Personal selling Apart from the above many aspects of company's products, production facilities and personnel also act as communications.

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